Forno Del Buffone

Italian Restaurant Branding My Role: Lead Designer, Oak Group Project Overview: Developed a unique brand identity for Forno Del Buffone, an Italian restaurant in Riyadh, Saudi Arabia. The client initially desired a QSR pizzeria concept, but pivoted to a brick-and-mortar Italian restaurant. Team: Creative Director: Elie Fakhry Lead Designer: Cynthia Bifani Art Director: Melissa Howayek Motion graphics & Photographer: Ziad Mazraany Graphic Designers: Nathalie Hanna, Mostapha Masri English copywriter: Kalyl Kadri Arabic copywriter: Salem Bahamel

Challenges

Adapting the brand identity to accommodate a shift in restaurant concept (QSR to full-service).

Maintaining a strong personality and visual language.

Design Decisions

Name Change: Transitioned from "Pizza Del Buffone" to "Forno Del Buffone" (translates to "Jester's Oven") to reflect the focus on the restaurant's oven and Italian cuisine.

Colour Palette: Implemented a contrasting three-colour palette (red, blue, green) on a light grey background for a modern yet approachable feel.

Visual Identity: Incorporated patterns and a playful tone of voice to embody the "Jester" concept as requested by the client.

Results

Full identity ○ Interior Design inspiration ○ Social Media Content ○ Full Launch Strategy

Photography

Interior

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