Challenges
Working with quite an established brand meant that we needed to work in a way that the usual Boucles customer would not feel like the brand was completely changing. Familiarity while upgrading was key,
Concept
Simple, fun, energetic, while still remaining timeless. The burst of colour brings energy, while the logo gives legacy and timelessness to the brand that will age well as the company expands.
Results
Brand identity ○ Packaging ○ Social media assets
